Indescat celebrates the third edition of PRO Sportstech

  • May 02, 2024

El PRO Sportstech returns to the "Antigua Fábrica de Estrella Damm" in Barcelona on May 8th and 9th in its usual format of presentations, practical cases, and expert panels.


The third edition of PRO Sportstech will feature a panel of experts who will reflect on the combination of technology and sports, with artificial intelligence (AI), Industry 4.0, and digitalization taking center stage.


The event will kick off with "The race to capture consumer attention", followed by the presentation "The challenge of digital transformation and omnichannel". After a short break, a practical case on "The revolution of AI in fitness" will be addressed, followed by "Revolution in the field of sports performance".

AI will be the focus of another panel, aiming to dissect its potential in the sports field. After another break, the professional panel on "How the technological revolution reaches product design" will take place, and finally, the keys to "Building digital communities in sports" will be discussed.

Among the presentations on the second day of the PRO Sportstech congress, we will have "Behind the scenes of Barça's investment strategy", also "Deciphering customer reality through data", or practical cases, such as "Arbitration designation through AI".

Among the first confirmed speakers are Ramon Amich, Cluster Leader of Nielsen Sports for Southern Europe and Latam; Jordi Bertomeu, former CEO of EuroLeague and current professor at the UAX Rafa Nadal School of Sports Master; Borja de Altolaguirre, Chief Revenue Officer (CRO) of Team Heretics; Xavi Berneda, co-owner and CEO of Munich; or Claudia Annibaldi, Marketing Director of Technogym Iberia; Juan Carlos González, Innovation Manager at the Institute of Biomechanics of Valencia (IBV); Javi Guerrero, founder and CEO of INDYA, and many more.

On-site entrance PRO Sportstech 2024 (Access to both days of the event) includes:

  • All presentations
  • Start-up fair
  • BCN Sports Hub Competition
  • Open Innovation Challenge
  • Access to the event app

General entrance: 108€ (VAT included)
Entrance with 40% discount (IPC members)*: 64.80€ (VAT included).

Don't miss the reference event in the sportstech sector in Barcelona!

If you want more information on how to get your discounted ticket, contact:

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