Paddeo Sports revolutionizes padel in Colombia with the HEAD Tao Padel Tour

  • January 07, 2025

From November 27 to December 1, the Locos X Padel club, located in Bogotá, a pioneer in Colombia and recognized as the largest in the country thanks to its 8 semi-covered courts, was the venue for the first 100% technological tournament in the history of Colombian padel, the HEAD Tao Padel Tour. This was made possible by the advanced technological solutions provided by Paddeo Sports, which took the experience of both players and spectators to the next level.

The event stood out for the use of innovative tools from Paddeo Sports, making technology the main highlight of this sporting event and transforming both the dynamics of the matches and the experience for players and spectators. "I am very satisfied because Paddeo Sports' technology made the experience unique and created an incredible technological atmosphere around each court and inside Locos X Padel," commented Andrés Moreno, Director of Paddeo Sports Colombia.

"The tools of our Technological Ecosystem (App, Smartwatch, and Totems) made the tournament a more dynamic and immersive experience. We outfitted the club with 13 totems: one at each of the 8 courts and another 5 placed in strategic areas, where we offered advertising along with live match feeds and schedules. With our solutions, both participants and spectators were able to experience padel in a more exciting, lively, real, and distinctive way," explained Moreno.

For Paddeo Sports, one of the most positive aspects of the HEAD Tao Padel Tour was the synergies and connections made during the event: "Many sponsors and owners of padel and tennis clubs showed great interest in forming some type of partnership or commercial relationship with Paddeo Sports. Now, the challenge for us is to continue closing deals with clubs and sponsors, taking advantage of the fact that this event was an important exposure platform for our company in Colombia," said Moreno.



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