Joma and the Asia Pacific Padel Tour (APPT) have announced a new collaboration, with the renowned international brand specializing in sports equipment becoming the new Official Technical Sponsor of the circuit. This partnership marks a milestone for both parties in the growth and development of padel in the Asia-Pacific region.
For Joma, this represents a key opportunity as it not only expands its international visibility in elite tournaments but also allows it to innovate and connect with a new audience passionate about padel. By partnering with this prestigious circuit, the Spanish firm strengthens its commitment to sporting excellence and player performance.
Likewise, Joma will play a crucial role in APPT’s mission to elevate this sport. It will provide the official tour equipment, including sneakers, clothing, accessories, and padel rackets, as well as contribute to enhancing its visibility.
The sponsorship agreement comes at a time of rapid expansion for padel in the Asia-Pacific region, with APPT leading efforts to bring the sport to new audiences. Joma’s debut as an official sponsor will be at the upcoming Bangkok tournament, to be held at Pad Thai Padel at the end of January.
In conclusion, we are at the beginning of an exciting stage for both parties, where sport and innovation will be at the centre of the action.
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