AFP Group, one of the global leaders in the padel industry, will take part in the Padel World Summit 2025, the world’s premier event for the padel sector, taking place on May 27, 28, and 29 at the Gran Via venue of Fira de Barcelona.
As the global licensee of the adidas brand for padel, pickleball, and beach tennis, AFP Group will have a 168 m² stand, where it will showcase the latest innovations from its two units: AFP Rackets, focused on the development of high-performance hard goods and apparel for racket sports under the adidas and LÕK brands; and AFP Courts, specializing in the design, manufacturing, and export of premium padel courts under the adidas and redsport brands.
Attendees will be able to discover the innovations that have established AFP Group as a key pillar in the global growth of padel.
adidas PPL HIGH COMPETITION Court: High-Performance Technology and Innovation Live
A major highlight will be the official presentation of the new adidas PPL High Competition court, which will take place on May 28 at 4:00 p.m. This model was exclusively developed as the official court of the Pro Padel League (PPL), the leading professional padel league in the Americas, with ten teams across the United States, Canada, and Mexico. The event will include the traditional ribbon-cutting ceremony, led by the league’s CEO, Michael Dorfan.
The court will host multiple activations designed to offer an immersive experience for attendees, including:
These activities will give clubs, distributors, coaches, and industry professionals first-hand insight into the quality standards that have made AFP a global benchmark.
Strategic agreement and recognitions
During the Padel World Summit, the agreement between LÕK and Series Nacionales de Pádel, will be announced, through which LÕK becomes the official ball of this prestigious amateur competition. This milestone reinforces LÕK’s commitment to the development of amateur padel.
In addition, the event will host the awards ceremony for the best tournaments of the Adidas Padel Tour 2024, a key moment to celebrate the achievements of the organizers and players who have driven this competition throughout the year.
"The Padel World Summit is a unique platform to share our passion for padel and showcase our innovations. We invite all attendees to visit our stand and the adidas court to enjoy an immersive experience and discover how AFP Group is transforming the future of this sport," said Jose Luis Sicre, CEO of AFP Group.
Stand and exhibition presence
AFP Group’s island will be located in Hall 6, Level 0, Streets B and C, Stand 450, and the team will be available throughout the three days to answer questions, present products, and explore collaboration opportunities.
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