adidas padel launches PRO-EDT 2025, its new limited-edition racket collection

• June 11, 2025

adidas padel presents its most personal and symbolic collection to date: PRO-EDT 2025, a limited-edition series of rackets that goes beyond performance to explore the connection between the player and their essential energy. An innovative concept that merges sport, design, and the universe in a unique campaign.

Inspired by the tradition linking each day of the week with a celestial body, the campaign is driven by a powerful idea: What if the day you were born could define your energy, your style, and your way of playing? This is how PRO-EDT was born—three rackets that reflect not only the players’ technique but also their deeper character. Each racket embodies the personality and playing style of an adidas ambassador through a symbolic and visual language connected to the stars.

Three players. Three days. Three cosmic energies..

• Metalbone PRO-EDT 2025: Ale Galán, born on a Wednesday, is associated with Mercury—the planet of speed, strategy, and precision. His agile, cerebral, and versatile racket represents his unpredictable gameplay and tactical prowess on the court.

• Cross It PRO-EDT 2025: Marta Ortega, born on a Friday, resonates with the influence of Venus, the symbol of harmony, beauty, and inner strength. Her racket balances elegance and power, blending control with refined strength.

• Adipower Ctrl Mtw PRO-EDT 2025: Álex Ruiz, born on a Sunday, channels the energy of the Sun—leadership, magnetism, and power. His racket is designed to dominate the game with authority, charisma, and determination.

A high-performance campaign with soul

The PRO-EDT 2025 campaign is the result of a creative collaboration between adidas padel’s product and marketing teams. Their goal was not only to design high-performance rackets but also to tell authentic stories that reflect each player’s identity.

Each racket features deeply personal details, such as the coordinates, day, and date of the player’s birth, along with other meaningful moments that have shaped their lives. More than just a piece of sports equipment, each racket is a unique reflection of the user's story and passion.