After 18 years of hosting top-tier padel events, Valladolid once again experienced its greatest sporting spectacle: the Oysho Valladolid Premier Padel P2, which made its return to the heart of the city—its iconic Plaza Mayor—thanks to Madison Sports Marketing.
To bring this event to life, which attracted the best national and international padel players, the Madison team carried out an ambitious operation in just ten days. They built a stadium from scratch, fully integrating commercial areas into the arena’s structure. This unparalleled venue hosted a spectacular central court with more than 5,000 seats from June 21 to 29.
This world-class staging transformed the city into the global epicenter of padel and served as an international showcase for nearly 30 brands that chose the event as a visibility platform. Public response throughout the week was overwhelmingly positive, with the tournament’s semifinals and finals reaching full capacity, reaffirming the city’s enthusiasm and deep connection with the sport.
The tournament’s impact crossed borders: fans from over 28 countries purchased tickets to witness the Oysho Valladolid Premier Padel P2 live, solidifying Valladolid’s status as an international benchmark in sports event organization. Madison, the event’s organizer, played a key role in making the return to Plaza Mayor possible through flawless production, seamless logistics, and a communication strategy that connected the tournament to the world.
“We would like to express our heartfelt thanks to all the brands and entities that make the Oysho Valladolid Premier Padel P2 possible. Thanks to the support of the Valladolid City Council, Oysho, El Pozo, the Junta of Castilla y León, Adeslas, Inexo, Caja Rural de Zamora, Joma Padel, Siux, Cupra, Continental, Bullpadel, Eurofirms, Recoletas, Gamo, Mahou, Seagram, Greenset, ACT Sports, Metropolitan, Exteriorplus, El Norte de Castilla, Cadena COPE, La 8, Premier Padel, Café del Norte, Madison, Padel CyL, the Spanish Padel Federation, and Qatar Airways. Their commitment to sport—and to padel in particular—contributes to the growth of this discipline and allows us to experience truly unique moments. Thank you for making history with us!” said Madison Sports Marketing.
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