With this partnership, the Spanish padel brand strengthens its commitment to innovation and development, connecting to an international ecosystem driving the future of sports

Starvie becomes an official member of the Global Sports Innovation Center powered by Microsoft

• July 14, 2025

Starvie, a leading Spanish brand in the world of padel and racket sports, continues its evolution as a company by becoming an official member of the Global Sports Innovation Center (GSIC) powered by Microsoft, an international hub that brings together technology leaders, startups, sports institutions and key industry stakeholders.

With nearly 25 years of experience revolutionizing the game through innovation and expertise, Starvie solidifies its future vision through Starvie Labs, its new innovation unit focused on product development, data analytics, player experience and sustainability. Joining the GSIC will accelerate the growth of this creative hub, aligning it with the most relevant trends in the global sportstech ecosystem.

This partnership with the GSIC strengthens Starvie’s positioning as a global, tech-driven and constantly evolving brand. In this new era, the company embraces innovation as a driver of growth, combining design, high performance, and applied technology to advance the sport.

"This alliance is much more than recognition—it’s a commitment to the future of sport. At STARVIE, we believe in a new way of understanding padel, grounded in knowledge, technology, and collaboration. Joining the GSIC is the natural next step for a brand that seeks to lead, transform, and create impact beyond the court.”, says Alejandro Fernández-Cid, CEO of Starvie.

As a member of the GSIC, Starvie will be able to:

• Establish strategic partnerships with startups and tech companies

• Access cutting-edge knowledge and innovation applied to sport

• Strengthen its international presence within the sportstech ecosystem

• Drive projects focused on sustainability, inclusion, and digital transformation

For their part, from GSIC team Iris Córdoba states, “we are excited to welcome STARVIE to the GSIC ecosystem. Their commitment to innovation, performance, and the global development of padel perfectly aligns with our mission to drive the digital transformation of the sports industry. STARVIE brings a unique combination of technical expertise, brand identity, and passion for the game, and we are excited to support them in exploring new opportunities, partnerships, and innovation strategies to further expand their impact worldwide”.

Through this agreement, Starvie positions itself not only as a sports brand, but as an active agent in the transformation of sport through technology, community and responsible innovation.