Starvie, a Spanish brand with 23 years of experience in the world of padel, announces the signing of Álex Corretja as its new ambassador, a strategic move that marks the beginning of a new era for the company.
Álex Corretja: Starvie’s new face and voice
In this new era, Starvie welcomes Álex Corretja, a former tennis player who reached world No. 2, returning to the courts with a philosophy fully aligned with the “Break the Rules” spirit, the brand’s new campaign. The message encourages a different approach to the game: competing against yourself, evolving from authenticity, and enjoying every shot as part of a continuous growth process. His arrival at Starvie symbolizes this vision: not playing to prove, but to feel and keep evolving.
A new era: global repositioning and identity redesign
After 23 years leading the padel sector, the brand is entering a turning point in its trajectory. The new strategic plan consolidates Starvie as an internationally ambitious brand, ready to inspire real players worldwide with a refreshed visual identity and a bolder, closer, more authentic, and modern voice.
This transformation is primarily supported by technological innovation developed at Starvie Labs. The use of cutting-edge materials, rigorous validation processes, and a player-focused approach strengthen the brand’s new positioning.
The 2026 padel racket collection: cutting-edge technology for real players
The new Starvie 2026 padel racket collection represents a leap forward in design and innovation. Developed at Starvie Labs, the rackets combine state-of-the-art materials and offer excellent playability, an expanded sweet spot, optimized balance, and molds adapted to different playing styles: control, power, versatility, and lightness.
More than just a product, the collection represents a new language of play: rackets designed not to fit in, but to stand out; not to follow trends, but to challenge your own rules.
Alejandro Fernández-Cid, CEO of Starvie, states: “The signing of Álex Corretja and the launch of our new collection are two milestones that perfectly summarize this new era. On one hand, a figure that conveys credibility and experience; on the other, rackets designed at Starvie Labs with innovation and cutting-edge technology. Álex’s voice allows us to carry this message internationally, leveraging his presence so that our rackets are recognized and tested worldwide. We want every player to discover for themselves the quality and playability that set Starvie apart, because this is the turning point that drives us to grow and look to the future with ambition.”
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