Spanish company Pādel Nuestro, the world’s leading distributor and retailer of padel equipment, has unveiled its new global brand claim: “YOU ARE ONE OF US.” The message reflects the brand’s evolution and its position as the largest padel distribution network worldwide, with a presence in twenty countries across five continents.
The new slogan embodies Pādel Nuestro’s core values: passion, closeness, and community. Since its beginnings, the company has worked to build genuine connections with players of all levels, uniting enthusiasts and professionals under a shared identity that celebrates the global growth of padel.
Today, Pādel Nuestro operates own and partner stores in major cities such as Madrid, Lisbon, Rome, Medellín, Casablanca, Sharjah, and Johannesburg, alongside a distribution network in fifty-four countries. Recent store openings in Puebla (Mexico) and Marrakech (Morocco) strengthen its presence in two of the fastest-growing padel markets.
According to Clara Martínez Larrucea, Marketing Manager at Pādel Nuestro, “YOU ARE ONE OF US expresses who we are and the future we want to build: a place where every player, regardless of level or country, feels part of the Pādel Nuestro community. This new claim aims to unify our global image under an emotional and coherent message aligned with our brand vision.”
This announcement marks a new phase of expansion for the company, which continues to grow and plans to reach new international markets throughout twenty twenty-six.
New icons, new experiences
Alongside this launch, Pādel Nuestro has introduced Willy, its new brand mascot, a cheerful padel-playing lemon representing the brand’s freshness, vitality, and positive energy. This character pays tribute to the company’s Murcian roots, known as Spain’s “land of lemons.”
The brand also made its debut at Fashion Week, showcasing how padel transcends sport to become part of modern lifestyle, fashion, and urban culture. Through initiatives like these, Pādel Nuestro reinforces its mission to position padel as a global phenomenon and a way of life.
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