Babolat, a global leader in racket sports and a member company of the International Padel Cluster (CIP), will once again play a leading role in the upcoming edition of the Hexagon Cup, to be held from January 28 to February 1, 2026, at the Caja Mágica in Madrid. For the second consecutive year, the brand will participate as the Official Footwear and Sportswear Sponsor of one of the most innovative and spectacular events on the international padel circuit.
As the opening tournament of the competitive calendar, the Hexagon Cup has become a strategic platform for Babolat’s positioning in high-performance padel. In this edition, the brand will support its professional players Alejandra Alonso, Juani Rubini and Martina Calvo, who will compete equipped by Babolat while representing their respective teams.
One of the key pillars of Babolat’s presence at the Hexagon Cup will be its direct connection with fans. Throughout the tournament, the brand will organise meet & greet sessions with its professional players, offering spectators the opportunity to experience padel from the inside and share unique moments with some of the event’s standout figures.
During the four days of competition, Babolat will feature an exclusive stand within the tournament venue, managed in collaboration with one of its official distributors, Padel Point. Visitors will be able to explore and purchase a wide range of Babolat products, including padel rackets, footwear, apparel and technical equipment.
The stand will also showcase some of the brand’s key innovations for the season, including the Technical racket range, designed for players seeking maximum power and performance, and Premura 3, the new generation of Babolat’s padel-specific footwear, developed to meet the demands of the modern game with maximum lightness, breathability and a performance-driven design, available for both men and women.
Beyond the competition itself, Babolat will activate its presence at the Hexagon Cup through on-court activations, fan experiences in the stands and various initiatives aimed at engaging with a highly passionate padel community.
With this participation, Babolat reinforces its positioning as a brand closely linked to the evolution of both professional and amateur padel, consolidating its commitment to innovation, performance and player experience at the major stages of international padel.
ENGLISH 
ESPAÑOL