The Spanish padel brand STARVIE, a member company of the International Padel Cluster (CIP), has announced the signing of Daniel “Sanyo” Gutiérrez, in a strategic move that marks the beginning of a new chapter for the brand within professional padel.
This signing represents the first step in STARVIE’s gradual return to top-level competition and is part of a broader evolution process driven by a renewed vision and a clear commitment to reconnect elite competition with the brand’s product strategy and positioning.
The arrival of Sanyo Gutiérrez marks the launch of a project built on experience and coherence, aligned with STARVIE’s historical values. His incorporation reflects the brand’s decision to embark on this new phase alongside a player with a consolidated career and a playing style defined by tactical intelligence, consistency and a deep understanding of the game.
Born in San Luis, Argentina, in 1984, Daniel “Sanyo” Gutiérrez is one of the most internationally recognised figures in professional padel. Throughout his career, he has reached the world number one position and has won numerous titles on the professional circuit, forming part of some of the most successful partnerships in the history of the sport. His experience and long-standing presence at the highest level have also made him a key contributor to the success of the Argentine national team.
Renowned for his anticipation, precision and ability to control the pace of matches, Sanyo has developed a distinctive playing style that has left a lasting mark on professional padel and has allowed him to remain competitive at the elite level for more than a decade.
The signing of Sanyo Gutiérrez forms part of a wider roadmap through which STARVIE once again positions professional competition as a strategic pillar of its project, in line with the product development driven by STARVIE Labs and with a clear long-term growth ambition.
According to Alejandro Fernández-Cid, CEO of STARVIE, this return to professional competition responds to a clearly defined purpose aligned with the brand’s evolution, based on a renewed product offering, an evolving brand identity and a clear strategy aimed at strengthening its positioning in the international market.
With this move, STARVIE reaffirms its commitment to innovation, quality and the development of professional padel, consolidating its role as one of the sport’s historic brands at a time marked by increasing professionalisation and continuous industry evolution.
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