A pioneering initiative in the sports sector that reinforces the brand’s multi-sport strategy

Joma merges football and padel with an exclusive racket created for Brentford FC

• February 17, 2026

Joma takes a further step in its commitment to innovation and sports transversal approach with an unprecedented initiative: the development of an exclusive padel racket for a professional football club. With the launch of the Hyper Pro x Brentford FC racket, created specifically for the English team, the brand has become the first to transfer the identity of a football club into padel, bringing two disciplines together in a single product.

This initiative represents the fusion of two key disciplines for Joma and strengthens its vision as a multi-sport brand, capable of transferring its technical expertise and identity across different sporting environments.

A product that unites football identity and padel performance

The special racket design is directly inspired by Brentford FC’s visual identity and values, integrating its colors and most representative graphic elements. The result is a racket with a distinctive aesthetic that brings the club’s DNA onto the padel court.

Beyond its design, the racket has been developed following Joma’s technical standards in padel, incorporating cutting-edge technology to provide maximum power. The diamond-shaped Hyper Pro model favors attacking shots without compromising performance in defensive or transition phases.

• DUALTECH FRAME technology frame, combining 12K carbon and BlackEVA HRD to improve rigidity, absorb vibrations, and deliver a more stable and precise hit.

• JOMA 3D SPIN finish with three-dimensional relief to increase effectiveness and control on spin shots.

• Strategically placed AEROBUMP TECH grooves, designed to optimize aerodynamic flow during the stroke and provide greater maneuverability.

• Core with VIBRA-OUT system, which reduces vibrations.

• SPEED HOLE system, which reduces air resistance, improving aerodynamics and maneuverability during play.

With this action, Joma becomes the first sports brand to promote a collaboration of this kind, opening a new connection path between football and padel. Therefore, the Brentford FC racket represents an expansion of the club’s personalized product universe and also a boost to Joma’s positioning as an innovative brand capable of anticipating new ways of understanding sport.