Associated company Siux has announced the extension of its partnership with Franco Stupaczuk until 2029, reinforcing its long-term strategy focused on performance-driven product development and international brand positioning.
Currently ranked world No. 6 in the FIP standings, the Argentine player will remain one of the key sporting ambassadors of the Spanish brand during a decisive phase for the global consolidation of professional padel.
Co-development as a Strategic Axis
Since the beginning of the partnership in 2022, the collaboration between Siux and Stupaczuk has been built around technical product development. As a result, the Electra range has become one of the brand’s core commercial and strategic pillars, evolving each season in line with the demands of elite competition.
The launch of the Electra 2026, signed by Stupaczuk, embodies the continuation of this integrated model combining engineering, performance, and premium positioning.
Long-Term Vision and Market Positioning
Extending the agreement through 2029 consolidates a long-term project based on stability, competitive ambition, and brand coherence.
Through this renewal, Siux further strengthens its positioning as a high-performance padel brand, committed to sustained strategic partnerships and to co-developing products alongside elite athletes competing at the highest international level.
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