Joma has reinforced its commitment to the international growth of padel after announcing a new partnership that will see the Spanish brand become the Official Footwear Partner of the London Premier Padel P1. With this agreement, Joma expands its presence across the world's leading professional padel circuit, where it already serves as the official footwear supplier for the Valladolid, Dubai, Germany and now London tournaments.
The partnership marks another important milestone in the company's international expansion strategy, increasing its visibility at some of the most prestigious events on the Premier Padel calendar while reaffirming its commitment to innovation, sporting performance and the continued global development of padel.
Technology designed for performance
Through its presence at the London Premier Padel P1, Joma will showcase its range of technical footwear to players, fans and industry professionals from around the world. Specifically engineered for the demands of modern padel, its shoes are designed to deliver stability, grip, durability and responsiveness during explosive movements, rapid changes of direction and fast-paced play close to the net.
The company highlights that its footwear incorporates advanced technologies developed to meet the real demands of the sport, providing maximum performance for both professional and amateur players.
A strategy focused on international growth
This agreement further strengthens Joma's position within the international padel industry, where the sport has become one of the company's key strategic growth areas. The partnership with the London Premier Padel P1 complements Joma's existing agreements with other Premier Padel tournaments and underlines its commitment to supporting the worldwide expansion of padel.
Beyond Premier Padel, the Spanish brand is also involved in competitions such as the Asia Pacific Padel Tour, collaborates with the Italian Tennis and Padel Federation (FITP), and sponsors leading players, coaches and ambassadors of the sport.
A global sports brand
Founded in 1965, Joma is now present in more than 140 countries and is recognised as one of the world's leading sports brands. Alongside its long-standing presence across multiple sports disciplines, the company continues to strengthen its position in padel through innovation, international expansion and the development of high-performance products specifically designed for the sport.
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