The brand NOX will be the Official Footwear of the Madrid Premier Padel P1, taking place from September 1 to 6, while also launching “ANTES DE IRME”, a documentary series following Miguel Lamperti during his final professional season.
NOX, Official Footwear of the Madrid Premier Padel P1
NOX will be present at one of the key events on the international padel calendar as Official Footwear of the Madrid Premier Padel P1, taking place from September 1 to 6 in Madrid.
The agreement strengthens the brand’s positioning in technical footwear and its connection with the leading stages of professional padel. Throughout the tournament week, NOX will have a presence both on and off court, bringing its products closer to players and fans.
The partnership forms part of NOX’s strategy to continue linking product development with high-level competition and strengthen its relationship with the international padel community.
“ANTES DE IRME”: Miguel Lamperti’s final professional season
Coinciding with its presence in Madrid, NOX is also launching a new audiovisual project featuring Miguel Lamperti, one of the most recognizable figures in the brand’s history.
Entitled “ANTES DE IRME”, the documentary follows the Argentine player throughout his final season as a professional, looking back at a career defined by decades at the highest level, memorable sporting moments and a special relationship with fans.
The production aims to go beyond sporting results, offering an insight into the person behind the player and accompanying Lamperti through the final chapters of a career that has become part of professional padel history.
The first episode will premiere this Thursday at 8:00 p.m. on NOX’s official YouTube channel, launching a series of content that will provide an inside look at this final stage of his professional career.
Competition, product and content
Through these two initiatives, NOX brings together three key pillars of its brand strategy in Madrid: competition, product and content. Its role as Official Footwear of the tournament is complemented by an audiovisual project focused on a player closely linked to both the brand’s history and the development of professional padel.
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