HEAD strengthens its Iberian strategy with the appointment of Oriol Martínez

• September 14, 2026

HEAD has announced the appointment of Oriol Martínez as the new Sales & Marketing Director of HEAD Spain, strengthening the company’s growth strategy across the Iberian market.

Martínez is based at HEAD’s Barcelona headquarters, where he took up his new position last July. He brings more than 20 years of professional experience in commercial management, marketing and strategic planning.

Throughout his career, he has held senior positions at international companies including Nike, Converse and Desigual. More recently, during his time at Sports Emotion, he played a key role in business expansion, process optimisation and strengthening commercial relationships within an omnichannel retail environment.

Driving commercial and marketing strategy

In his new role, Oriol Martínez will be responsible for consolidating and strengthening HEAD’s commercial and marketing strategy across the Iberian market.

His responsibilities cover Spain, Andorra and Portugal, with a focus on further developing the brand and increasing its market share across the region.

Another key priority will be strengthening relationships with specialist distribution channels and the club ecosystem, providing greater support and closer collaboration with the company’s commercial partners.

This approach is particularly relevant in an evolving sports market, where strong relationships between brands, distributors and specialised operators are becoming increasingly important.

A coordinated transition with Jochen Schirmer

The appointment forms part of a coordinated transition with Jochen Schirmer, who has led the company’s Iberian operations since 2012.

After more than a decade in the role, Schirmer will now take on new international responsibilities within the global HEAD Group structure.

The transition provides continuity to the strategy developed over recent years while introducing new leadership to guide the company through its next stage of growth in the region.

With this move, HEAD strengthens its commercial and marketing structure in Iberia, reinforcing its focus on innovation, operational excellence and long-term relationships with its commercial partners.