NOX presents “100% Pure Padel”, the campaign accompanying the launch of its new 2027 racket collection. Set against a backdrop inspired by laboratories and secret formulas, the campaign brings together Miguel Lamperti and Agustín Tapia, two players representing different generations in NOX’s history.
In the campaign, Lamperti takes on the role of the veteran who knows the formula and passes on years of accumulated knowledge to Tapia: product development, innovation and a constant pursuit of the best sensations on court.
Together, the two players experiment, test and refine each element until they reach the final result: the new NOX 2027 collection.
A new generation of NOX rackets
The campaign introduces one of the most advanced collections developed by NOX to date, incorporating new moulds, materials and technologies designed to provide an increasingly specialised response according to each player’s style of play.
Among the new range are the Signature Series, models developed together with some of the leading players on Team NOX and recognisable by their signatures.
The range includes the new Luxury Genius 18K Alum 2027 by Agustín Tapia, an evolution of the renowned Genius mould featuring a more aerodynamic and balanced design.
The model combines 18K Alum Carbon, an MLD Black EVA core and the new EOS Tunnel, together with the Weight Balance system, which allows the racket’s balance to be adjusted according to the player’s preferences.
New configurations for different playing styles
The Ventus family also incorporates new models developed together with Edu Alonso, Aimar Goñi, Miguel Lamperti and Aranzazu Osoro, with specific configurations designed for different playing styles, from hybrid options to models focused on attack or control.
One of the main technological innovations in the collection is the new VCS anti-vibration system, designed to filter 60% more of the vibrations transmitted to the arm compared with its predecessors.
This is complemented by Weight Balance, which allows the behaviour of selected models to be customised through the addition of counterweights.
Technology applied to the game
The 2027 collection also introduces Dual Spin, a technology combining a 3D texture with a silicon sand finish to improve control and facilitate the generation of spin.
With this new collection, NOX continues to evolve its approach to product development, combining technology applied to real-world play, direct collaboration with professional players and solutions designed to adapt to different player profiles on court.
ENGLISH 
ESPAÑOL