The CIP welcomes two new associates: Madison Sports Marketing and Trocellen

  • March 11, 2024

Madison Sports Marketing, a specialized agency in comprehensive sports marketing services, and Trocellen, a European manufacturer and supplier of cross-linked polyethylene foam solutions, join the International Padel Cluster (CIP) as associates."


On one hand, Madison Sports Marketing is a specialized agency in comprehensive sports marketing services that can address any need related to sports: competitions, one or two-day events, sponsorship, clinics, exhibitions, networking, corporate events, circuits, galas, etc.

Specifically, it offers the following services:

  • Consultancy: Comprehensive 360-degree consultancy service for Sports Marketing.
  • Sponsorships and Commercial Activations: Connect your brand with your target audience through tailored strategies and creative activations that will turn your sponsorship into the best experience for your target. They also advise you on building the best investment strategy in sports sponsorship.
  • Communication: They design communication campaigns with sports as the common thread. They create a personalized vehicle for your message to travel to the minds of your target audience in an effective and impactful way. Branded content, storytelling, and all kinds of content tailored to your strategy.
  • Design and Production: Design of innovative concepts to serve your objectives in creating original and differential projects, as well as comprehensive event production.
  • Marketing and Social Media: Content strategy for digital platforms, tailor-made plans for social media and Paid Media. Email Marketing, Influencer Marketing, SEO consultancy, and web development.
  • Technology and Innovation: They develop technological products and digital strategies tailored to the needs of their clients.


On the other hand, Trocellen Group is a multinational company internationally recognized for the design, manufacturing, and marketing of products based on cross-linked polyolefin foams, with 9 manufacturing plants and over 690 employees worldwide.

Trocellen Ibérica, S.A., located in Spain, is owned by the Japanese industrial groups Otsuka Chemical and Furukawa Electric, and it is the leading Spanish producer of such products with 50 years of experience. Through its different Business Sectors (commercial and applications), the company is capable of meeting specific market needs with a wide range of products and solutions. It designs and manufactures both semi-finished and finished products, adapting to the requirements of commercial and technical agents in different markets. Trocellen products stand out for their manufacturing processes, various product ranges, and multiple applications. Thanks to the different product presentations and their varied commercial ranges and material options, they allow for subsequent use in multiple applications and sectors such as construction (building and civil works), automotive, footwear, industry, and of course, in the sports sector.

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