Premier Padel appoints David Serrahima as the new general manager

  • June 20, 2024

Since the turn of the year -when Premier Padel became the single, unified global tour in professional padel- Qatar Sports Investments (QSI) has overhauled the tour’s management team several times to take the project to the next and highest level. Now, Premier Padel has announced another senior appointment to its top management team with highly respected David Serrahima appointed as the General Manager.

David Serrahima, one of the leading sports executives in Spain and Managing Director of Octagon, will continue his position at the acclaimed sports marketing agency while simultaneously taking on a principal role at Premier Padel to drive forward the project’s next phase of growth. Serrahima will be responsible for the overall delivery of the 25-tournament tour, which now spans 17 countries worldwide; while driving forward the strategy of the project with a particular focus on promoters, players, the international match calendar, innovation, people, culture and brand.

Therefore, Serrahima forms part of the new Executive Committee of Premier Padel, comprising Luigi Carraro, Vice President (and International Padel Federation President); David Sugden, CEO (and QSI senior executive) and Rob Mitchell, Commercial Director.

The Premier Padel Executive Committee presented the new management team and ambitions of the Premier Padel project to nearly 200 players at the Foro Italico, the spectacular venue of the BNL Italy Major Premier Padel.

Also announced the appointment of Alberto Bote as Editorial & Brand Manager of Premier Padel, who will help evolve the editorial standards and brand narrative of the project across broadcast, media and partner activations

It is noted that, since the beginning of the year, Premier Padel -in partnership with the International Padel Federation- have overhauled the infrastructure of the tour, increasing overall permanent staff from 10 to over 45 people, particularly in the sports area, with further hires to be announced shortly. 

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