SPAIN IS SPORT holds its General Assembly and Sports Business Day

  • October 01, 2025

Tomorrow, Thursday, October 2, SPAIN IS SPORT, the brand of the Spanish Association of Sporting Goods Manufacturers and Distributors (AFYDAD) created to promote the Spanish sports industry, will hold its General Assembly and Sports Business Day at The Venue Barcelona, the new innovation hub for the music, sports, and major events industries, located at the Olympic Stadium of Montjuïc.

The day will begin at 3:30 p.m. with the General Assembly, which is exclusive to companies affiliated with SPAIN IS SPORT. Starting at 4:15 p.m., the event will open to all professionals in the sports industry with the Sports Business Day, featuring a full program of presentations and concluding with a networking event.

"We invite all companies in the sports sector to join this strategic event, designed to bring industry professionals together. It will be a unique opportunity to reconnect after the summer, discover new trends, and generate valuable business opportunities,” SPAIN IS SPORT highlights.

Program

General Assembly (exclusive to SPAIN IS SPORT members)

  • 3:30 p.m. - 4:15 p.m.: General Assembly Meeting

Sports Business Day by SPAIN IS SPORT (open to the entire sector)

  • 4:15 p.m.: Doors open and registration
  • 4:30 p.m.: Welcome
  • 4:35 p.m.: Presentation of SPAIN IS SPORT-AFYDAD projects, by Marta Mercader and Encarna Serratacó
  • 4:50 p.m.: ISPO Munich 2025 Program, by Martina Claus, Managing Director of Firamunich
  • 5:05 p.m.: AI applied to sports marketing
  • 5:15 p.m.: Presentation “The sporting goods sector in figures”, by Toni Amat, Interempresas
  • 5:30 p.m.: Talk by Cristina Rojas, trainer specialized in LinkedIn, sales, and AI
  • 5:45 p.m.: Presentation of projects by SPAIN IS SPORT Commissions
  • 6:00 p.m.: Closing of presentations, by Andrés de la Dehesa, President of SPAIN IS SPORT

Networking event

  • 6:15 p.m.: B2Biergarten, with Bavarian Pica Pica and premium beer, in collaboration with ISPO Munich and The Venue Barcelona


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