ISPO closed an edition marked by deep transformation, with a stronger focus on retail, innovation and a redesigned strategy ahead of its new stage, which will begin next year in Amsterdam. In a market still affected by weak consumer demand and global uncertainty, the event highlighted how the sports industry is adapting, anticipating change and reinforcing its position in a future that demands new formats and a stronger business orientation.
The 2025 edition, held over three days, brought together the sports industry across nine halls divided into three thematic areas aligned with the value chain. In parallel, multiple conferences discussed the complex market situation: although inventory levels are beginning to stabilise, consumption remains restrained and global uncertainty continues to shape the sector.
Despite these challenges, the event showcased the strong innovative potential of the industry. Growing segments such as running, racket sports, high-performance women’s apparel and health and wellness categories showed positive trends.
“In the panels, at the booths, and especially at the Retail Conference, it became clear where the industry sees potential and how much more confident it is about the future compared to recent years,” said ISPO Exhibition Director, Lena Haushofer. “Challenges remain, but the industry is bringing solutions, answers and determination, creating a positive atmosphere.” According to Haushofer, areas such as corporate health and performance technologies stand out as key drivers of transformation.
New hall design and the launch of the ISPO Retail Club reinforce the focus on commerce
The convergence of sports, outdoor, fashion, technology and health prompted the organisation to develop a more holistic programme tailored to retail needs. The new hall structure, designed in collaboration with brands, associations, retailers and media, provides a clearer distribution aligned with the value chain. Presentations highlighted innovative, forward-looking solutions.
Among the main novelties were the launch of the Retail Club and panels on the future of commerce, featuring key industry figures such as Margit Gosau (Sport 2000), Dr. Alexander von Preen (Intersport Deutschland e.G.) and Arnaud Sauret (Decathlon Deutschland). These initiatives strengthened the strategic direction of the event and were well received by participants.
Record number of start-ups and strong performance at ISPO Brandnew and Founders Fight Night
With 120 participating start-ups, ISPO 2025 reached a new record for emerging businesses, confirming the continuous arrival of fresh ideas, technologies and business models. Innovations ranged from portable ice baths to functional gaming apparel, showcasing the dynamism with which young companies are reshaping the market.
The winners of the Founders Fight Night were celebrated for their creativity and disruptive approach, consolidating their position as rising references in the global sports community.
Looking ahead: ISPO changes its dates and moves to Amsterdam
ISPO 2025 demonstrated that ongoing transformation will be essential for the sector's future. Following a strategic reconceptualisation process, the fair will begin a new stage within a joint venture between Messe München and Raccoon Media Group. One of the most significant changes will be the relocation of the event to Amsterdam, where it will take place from 3 to 5 November 2026 at the RAI Exhibition Centre.
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