Organised alongside SPAIN IS SPORT-AFYDAD, the event will bring together destinations, companies and industry professionals from 20 to 22 January to explore trends, strengthen cooperation and generate new business opportunities.
FITUR Sports will hold its fifth consecutive edition from 20 to 22 January 2027, as part of the International Tourism Trade Fair (FITUR), taking place from 20 to 24 January at IFEMA MADRID. Organised in collaboration with SPAIN IS SPORT-AFYDAD, the Spanish Association of Manufacturers and Distributors of Sporting Goods, the section will once again bring together the tourism and sports industries to explore opportunities for growth and development.
The event will be located in the Knowledge Pavilion (Hall 12) and will focus on strategic issues for sports tourism, including the specialisation of tourist destinations, adapting the sporting calendar to climate conditions, and the evolution of specialised retail and services connected to the visitor experience.
The programme will also address the relationship between visitors and local residents, alongside market research, policies supporting sports tourism and national and international best practices. Its aim is to encourage the exchange of knowledge and experiences that can improve decision-making and promote new models of cooperation.
A platform connecting tourism and the sports industry
Beyond its knowledge-sharing activities, FITUR Sports will maintain its professional focus and commitment to generating business opportunities. The event will facilitate connections between tourist destinations, specialised agencies and tour operators, accommodation providers, sports federations, event organisers, brands and sports retailers.
The section will also explore opportunities in sports MICE and professional travel linked to the sports industry, two areas that offer further potential for collaboration between companies and destinations.
For the padel sector, these meetings provide an opportunity to connect sports facilities, clubs, event organisers, tourist destinations and companies supplying equipment and services. Integrating sporting experiences into tourism offerings can create new opportunities for business activity and cooperation.
With its fifth edition, FITUR Sports aims to further highlight the role of sport in diversifying tourism offerings, encouraging activity outside peak seasons and supporting local economies. The initiative promotes high-quality experiences and collaborative models that generate value for destinations, businesses and their communities.
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