The innovative online panel DATAPADEL, conceived and developed by DataPadel SA, is supported by leading brands manufacturing padel rackets and balls and has been providing specific data on the sell-in sales of paddle industry brands in Spain since 2016.
The panel is based on three data sources: based on wholesale sales figures for paddle rackets and balls products, the panel provides users with market size in units, value in €, and average price for the main defined price ranges. This is possible with the input of data by brands through a secure online platform.
The project is open to all relevant brands operating in the Spanish market and, in an upcoming phase, to retailer brands (with their own brand) operating in the market. The resulting market data is presented through the platform to all participants.
Brands subscribed to DataPadel quarterly incorporate their wholesale sales data in value and volume, nationally and since early 2019 also internationally, across six price ranges and four seasons per year: Q1 (first quarter sales) Q2 (second quarter sales) Q3 (third quarter sales) Q4 (fourth quarter sales).
SportPanel is currently the only national company specialized in conducting market studies in the Spanish sports sector and provides companies with quantitative and qualitative information on the evolution of sports products in the market.
Therefore, since 1988, SportPanel has developed its own market research service, using the Panel technique, with the exclusive purpose of providing confidential data to companies that contract such service, with major companies, brands, and institutions in the sector being affiliated.
SportPanel also produces other specialized reports such as SportData, brand positioning and attributes image, as well as ad-hoc and omnibus studies, in addition to specialized sports consultancy services. Since 1993, it has published tradesport monthly, the first professional publication in the sports sector. And starting in 2013, it also publishes tradebike & tri, the first professional magazine in the cycling and triathlon sector.
SportPanel is the official market data provider for the AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods) and AMBE (Association of Brands and Bicycles of Spain).
Among our bibliography, we must highlight the studies conducted and published "Sports Shoes in Shoe Stores," "The Consumer of Sporting Goods before Purchase," and the two editions of the "White Paper on the Sporting Goods Sector" in 1995 and 2000. "The Sports Goods Market: Spain" commissioned by SGI and the Federation Of The European Sporting Goods Industry, a market report conducted in 2010 in all E.U. countries under the same parameters. In 2014, the first market study of the Cycling sector in Spain was carried out.
Currently, SportPanel is the official market data provider for the AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods) and AMBE (Association of Brands and Bicycles of Spain).
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